Keep Moving Forward - The One Year Mini for Leaders

Then Moses led the people of Israel away from the Red Sea. Exodus 15:22

Here’s a sad paradox:

Success breeds failure.

The company had enjoyed a few years of stellar growth. An aggressive public relations campaign had positioned them as their industry’s dominant player.

To cut costs, the executive team decided to scale back and allow the firm’s reputation to speak for itself.

Within two years, the company was the subject of some very damaging rumors about their motives for a controversial new product line. Longtime customers were leaving, staff morale hit rock bottom, and the company’s leaders were forced into crisis communication mode.

The new product was actually quite good, but an anemic PR effort had left too many unanswered questions, and negative perceptions had filled the void.

Moses knew that crossing the Red Sea wasn’t an end in itself, and he quickly directed the people’s attention toward the future.

Incremental success is not the ultimate objective. Once you successfully cross the Red Sea, take a moment to mark the occasion, then fix your sights on your destination and keep moving forward.